Today's presentation focused on the six different types of persuasion principles. Liking, reciprocity, social proof, consistency, authority, and scarcity.
While thinking about all these principles, it's easy to say that persuasion is based on human interactions, building a good rapport with others, and societal pressures.
It was really compelling to learn about the Principle of Liking, which states that a lot of our choices, whether they are business-related or not, are based upon how little or how much we like someone, how much this person resembles us, and if they also like us as much as we like them.
People tend to support, hire or buy from people they find likable, similar to themselves, or who have praised them for their personality (or their work) in some way.
It makes sense that likeness and likability are huge factors when it comes to persuasion because the simplest conversations can spark a connection between people anywhere in the world, and these connections, in turn, can help both of the parties involved in building a supportive community.
This is why networking is such a crucial tool in the business world. The truth is that every business relies on the people they employ and the relationships that they have: between departments, coworkers, bosses, and customers. Interacting with a likable person can leave a good impact and boost the reputation of an entire community, not only of that individual.
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